Pakistan Eyes $20 Billion E-Commerce Growth with Policy 2.0
The Pakistan E-Commerce Policy 2.0 is set to revolutionize the nation’s digital economy, targeting a massive expansion of online trade to $20 billion by 2030. The updated framework is designed to strengthen digital commerce, enhance consumer protection, and establish transparent standards to support sustainable e-commerce growth.
The initiative marks a pivotal step toward building a digital-first economy, aligning with Pakistan’s Vision 2030 and the government’s ongoing efforts to foster innovation, AI integration, and youth empowerment in the technology sector.
E-Commerce Policy 2.0: A Step Toward Digital Transformation
According to the Federal Minister for Commerce, Jam Kamal Khan, the upcoming E-Commerce Policy 2.0 aims to modernize Pakistan’s online trade system by focusing on key pillars such as digital infrastructure, cybersecurity, e-payment facilitation, and business regulation.
The new policy will address challenges faced by online buyers and sellers while promoting global competitiveness through regulatory reforms and international collaboration.
| Key Objective | Focus Area |
|---|---|
| Trade Expansion | Increase e-commerce volume to $20 billion by 2030 |
| Consumer Protection | Introduce strict digital safety and refund policies |
| AI & Technology | Promote ethical AI use and digital literacy |
| Transparency | Establish verified seller databases and clear online standards |
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Meeting with Meta: Strengthening Digital Cooperation
The announcement came after a high-level meeting between Federal Minister Jam Kamal Khan and a delegation from Meta, led by Rafael Frankel, Director for Emerging Markets.
During the meeting, both sides explored collaboration opportunities in artificial intelligence (AI), digital trade, and online business growth. Meta praised Pakistan’s rapid digital development and expressed interest in supporting the government’s digital training programs for entrepreneurs and small and medium enterprises (SMEs).
Minister Jam Kamal Khan emphasized that Pakistan is among South Asia’s fastest-growing digital economies, producing over 75,000 IT graduates annually.
He also highlighted that IT and IT-enabled services exports grew by 18 percent, reaching $3.8 billion, while the first quarter of the current fiscal year saw a 21 percent increase, with exports hitting $1.06 billion.
Focus on AI Ethics and Digital Safety
The government’s collaboration with Meta includes discussions on developing frameworks for AI ethics, digital safety, and consumer protection in e-commerce.
The initiative aims to ensure transparency in digital transactions, reduce online fraud, and create trust among buyers and sellers.
Minister Khan also invited Meta to participate in national programs such as:
- National AI Policy 2025 – promoting responsible AI use across industries.
- Digital Pakistan Act – strengthening legal foundations for the digital economy.
- AI Skilling Programs – equipping youth with modern digital and AI skills to enhance employability.
These efforts align with Pakistan’s broader goal of digital transformation and innovation-led growth.
Meta’s Role in Pakistan’s Digital Future
Meta’s Director for Emerging Markets, Rafael Frankel, commended Pakistan’s achievements in IT exports, youth digital literacy, and policy modernization. He affirmed Meta’s commitment to supporting training initiatives, SME growth, and online safety awareness.
Meta plans to collaborate with local partners to expand digital entrepreneurship and promote responsible business practices among online retailers.
The company also expressed interest in helping Pakistan develop regional e-commerce standards compatible with global platforms, enabling local businesses to reach international markets more effectively.
Economic Impact and Opportunities Ahead
The approval of E-Commerce Policy 2.0 is expected to:
- Boost foreign investment in Pakistan’s digital sector.
- Create employment opportunities for youth and IT professionals.
- Encourage cross-border trade through improved logistics and digital payment systems.
- Strengthen consumer confidence in online marketplaces.
By integrating AI, automation, and advanced analytics, the government aims to create a transparent, secure, and user-friendly e-commerce ecosystem that benefits both consumers and businesses.
Conclusion
The Pakistan E-Commerce Policy 2.0 represents a forward-looking vision for the country’s digital future. By fostering collaboration with technology giants like Meta, Pakistan is taking concrete steps toward a $20 billion e-commerce economy by 2030.
With its focus on innovation, ethical AI, and consumer trust, this policy has the potential to transform Pakistan into a regional leader in digital trade and entrepreneurship, paving the way for a more connected and empowered digital society.
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